sweetsify

packaging

Sweetsify is a fictional candy company that produces and markets a variety of sweets. This project focuses on developing packaging designs and dielines of three products suitable for sale in Sweetsify’s store. The font family and primary colors used in all three package designs are consistent with established branding. All three packaging designs are compliant.

The party candy scooper’s hang tag, featuring a dark pink background with the Sweetsify logo, white copy, and includes a sticker affirming the company’s

5% donation commitment to St. Jude Children’s Research Hospital, embodying their dedication to bringing joy to children. The jar of sugary treats boasts a 15.3”x3” wrap-around label with a scalloped edge, presenting a white circle showcasing the product name and weight capacity. A rounded rectangle hang tag for the party pearls, measuring 2.4”x6.4” when flat, displays the number of beads and length.