baldwin wallace baseball

portfolio

In the dynamic intersection of sports and design, Baldwin Wallace Baseball, a proud part of Baldwin Wallace University and in collaboration with Nike, has experienced a transformative four years of creative contributions. The role of the designated digital creator has focused on elevating the visual experience for both the team and its dedicated fanbase. Utilizing Photoshop, Illustrator, After Effects, and Premiere Pro to deliver high-quality visuals for game days, final scores, season schedules, player and coach accomplishments, records, game recaps, and notable appearances in the NCAA Division III World Series during the 2022 and 2023 seasons.

Central to this journey is the ongoing development of a distinctive brand identity system. The consistent use of the Prohibition typeface, collegiate primary colors, and required logos not only resonates with the team but also lays the foundation for future engagement.

The role extends beyond visuals to encompass managing and curating content for social media platforms, facilitating a deeper connection with fans and the broader community. The introduction of a unique hashtag created in 2021, #BWBoys, has emerged as a rallying point, fostering engagement, and encapsulating the shared passion of players and supporters. These ongoing efforts continue to significantly contribute, generating over 2.5 million insights on Instagram, Verified Twitter/X, and Facebook since January 2023, showcasing the remarkable impact on digital engagement.