cleveland now: a guide to navigating the best city

brochure

The “Cleveland Now” brochure has a captivating and informative layout, highlighting the diverse and vibrant aspects of Cleveland, Ohio. It focuses on four main topics: restaurants, bars, activities, and sports.

It presents a comprehensive guide capturing the city’s dynamic essence. The culinary section showcases local dishes and eateries with engaging imagery, accompanied by succinct descriptions and prices. The bars section visually represents the city’s nightlife, using a blend of visuals and typography to capture the unique atmospheres of various establishments. The activities include Cleveland’s cultural and recreational offerings, balancing imagery and whitespace to guide readers through art galleries, museums, parks, and other attractions. The sports section visually summarizes the city’s sports culture, capturing the energy of game days and celebrating the passion of Cleveland sports fans.

A 16-page brochure is put together with a structured layout using saddle-stitch binding. It includes a 2-numbered column grid and baseline grid. The brochure maintains a consistent look with two font families: Verdana Bold for headers and Proxima Nova Light and Regular for location details, body copy, and bars section. The color scheme, a mix of gray and white, complements the sleek rectangular design, enhancing the vibrancy of photos. Captions under each image add informative value. The use of triangular and quadrilateral shapes in the imagery guides the viewer through the brochure.